People often ask me about the heart-shaped "L" in my logo, and the answer lies in the story behind my initials, LI (Levina Indrawan).

The heart shape isn’t just a playful design—it’s a symbol of my design philosophy that all great design begins with empathy. Design is more than just creating beautiful things; it's about truly listening to people, understanding their needs, and crafting experiences that touch their lives in meaningful ways.

At its core, my work is about making a difference, creating meaningful experiences that truly serve the people I design for.